Real estate letters
Just listed letter examples
A just listed letter has a job the just sold letter does not: it is asking the neighbours to do something, now, while the campaign is live. Either bring a buyer, or come and see what the inside of a house on their street looks like in current condition. Both are reasonable asks and both need to be in the letter.
Written by Autopen Australia · Updated
The neighbour invitation
Hello,
[ADDRESS] is on the market. The first open home is [DAY] at [TIME] and you are welcome at it.
Most people come to see what the inside looks like now, which is a perfectly good reason. Some come because they know somebody who has been trying to buy on [STREET]. Both are useful to me.
[AGENT NAME], [MOBILE]
Asking directly for a referral
Hello,
We have just listed [ADDRESS], three doors from you.
If you know someone who has been looking to get onto [STREET], now is the time to tell them. Neighbours have introduced more buyers to this street than any portal has.
Open [DAY] [TIME], or ring me and I will arrange a time that suits.
[AGENT NAME], [MOBILE]
Where the listing is quietly a prospecting letter
Use sparingly. If every just listed letter ends in an appraisal offer the street stops reading them.
Hello,
[ADDRESS] comes to market this week. Open [DAY] at [TIME].
If you have been wondering what your own place is worth and would rather see a result before asking, this campaign will answer it for you within about a month. I will send you the outcome either way if you would like it.
[AGENT NAME], [MOBILE]
Getting it right
- What to mention. The address, the open home time, and one honest line on what the house is. Neighbours are the best source of buyers on any street because they talk to people who want to live near them.
- What to leave out. Agent-speak. "Stunning", "must be seen" and "rare opportunity" tell a neighbour nothing they cannot see from the footpath and mark the letter as advertising immediately.
- How long. 50 to 80 words, plus the open time on its own line where it can be seen at a glance.
- How personal. Straightforward and local. You are writing to someone who walks past the house daily.
Personalising more than a handful
The fields that earn their place here: [ADDRESS], [STREET], [DAY], [TIME].
Open-home times change. A hand-written letter cannot be recalled, so merge the time only where the run will land at least four days before it, and write "ring me for this week’s times" where it will not.
Before any run, read the piece with the longest value in your data, the shortest, and the empty one. If all three read as English the merge is sound. Personalising direct mail at scale covers the rest.
Sending these at volume
A just listed drop has to land in the three or four days between the listing going live and the first open home, which is the busiest week an agent has.
Autopen Australia writes each piece individually with a real ballpoint, personalises every piece from your list, written into the sentence rather than dropped into a gap and hand-addresses the envelopes.
Running a campaign where the neighbours matter? Talk to us about timing
Keep reading
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Writing more of these than you have evenings
Tell us roughly how many and what they say. We will come back with an exact price and a production window.