Who sends handwritten mail, and why
The formats barely change between industries. What changes is the trigger, the list and what a single response is worth - and that is what decides whether handwritten mail makes sense for you.
Real estate
Handwritten mail for Australian agencies: farming a suburb, appraisal follow-ups and post-settlement notes, produced, addressed and lodged at agency volumes.
Typical trigger: A suburb worth farming, an appraisal that went quiet, a settlement worth thanking someone for.
Read more →Financial services
Client retention, book acquisition, adviser introductions and review reminders - written by hand, and handled with the discretion client data requires.
Typical trigger: A book worth defending, a review cycle worth prompting, an introduction worth making properly.
Read more →Healthcare
Recall letters, dormant-patient reactivation and referrer thank-you notes, written by hand - with the privacy handling patient information demands.
Typical trigger: A recall list, a set of patients who stopped coming, a referrer who deserves acknowledgement.
Read more →Automotive
Service reminders, lapsed-customer reactivation, trade-in approaches and delivery thank-yous, personalised with the vehicle and written by hand.
Typical trigger: A service due, a lease ending, a trade-in worth chasing, a car just delivered.
Read more →Charities
Donor thank-yous, lapsed-donor reactivation and appeal envelopes, written by hand - plus how Australia Post Charity Mail changes the sums for endorsed DGRs.
Typical trigger: A donor who gave and was never properly thanked, and a lapsed file worth one more approach.
Read more →Professional services
Referral thank-yous, partner-level introductions and client onboarding notes, written by hand at a volume a firm can actually maintain.
Typical trigger: A referral that turned into a client, and a partner whose name should be on the letter.
Read more →Ecommerce
First-order thank-you cards, VIP notes and win-back letters for online stores - written by hand and sent in batches that match your order flow.
Typical trigger: A first order, a second order that never came, and a customer worth more than a discount code.
Read more →Event planners
Handwritten invitations, save-the-dates and thank-you cards for Australian event planners - written on your client stationery, in campaign volumes.
Typical trigger: A guest list, an RSVP deadline, and an envelope that decides whether the invitation is opened at all.
Read more →The only test that matters
Handwritten mail costs somewhere between two and six dollars a piece delivered. That is expensive next to an email and cheap next to a salesperson’s hour. It works when the value of one conversion is a large multiple of that, and when the list is small enough to be worth treating individually.
A mortgage broker writing to 400 people whose fixed rate expires this quarter is in obviously sensible territory. A retailer writing to 40,000 people about a 10% discount is not, and we will say so.
If your industry is not listed, the answer is usually still yes - send us the numbers and we will tell you honestly whether the arithmetic works.
Keep reading
Real estate
Handwritten mail for Australian agencies: farming a suburb, appraisal follow-ups and post-set…
Charities
Donor thank-yous, lapsed-donor reactivation and appeal envelopes, written by hand - plus how …
Financial services
Client retention, book acquisition, adviser introductions and review reminders - written by h…
Services
Letters, cards, envelopes, signatures and full handwritten direct-mail campaigns, written wit…
Use cases
Winning back lapsed customers, prospecting, thanking people properly and keeping the ones you…
Event planners
Handwritten invitations, save-the-dates and thank-you cards for Australian event planners - w…
Tell us about your campaign
Send us the shape of it - how many, how long, envelopes or not, when you need it - and we will come back with an exact quote.