Pricing
What a handwritten campaign costs
No form, no email address, no “contact us for pricing”. Move the sliders and the number changes. When you want an exact figure, the form is pre-filled with whatever you configured.
Estimate your campaign
Move the sliders or type a number. No email required — the answer appears as you go.
The slider is logarithmic so both ends stay usable. Minimum order is 100 pieces.
A standard letter. Most campaigns land around here.
Indicative estimate
$3.33
per piece, all in
$3,659
total for 1,000 pieces
| Item | Per piece | Total |
|---|---|---|
| Handwriting — 120 words | $2.24 | $2,241 |
| Handwritten envelope | $0.92 | $920 |
| Campaign setup (one-off) | $0.17 | $165 |
| Subtotal, excluding GST | $3.33 | $3,326 |
| GST | — | $333 |
| Total, including GST | $3.66 | $3,659 |
At 1,500 pieces (500 more) the rate drops to $3.22 per piece.
Planning a campaign? Get an exact quote.
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Indicative only, and not an offer. Prices exclude GST until the total line. How this is calculated.
Four typical campaigns
All with a handwritten envelope, delivered back to you to lodge, including GST.
A small test
$3.66
per piece
250 pieces · 90 words
$1,005 total
A standard campaign
$3.42
per piece
1,000 pieces · 130 words
$3,758 total
A card programme
$2.57
per piece
2,000 pieces · 50 words
$5,651 total
A large mailing
$2.94
per piece
10,000 pieces · 120 words
$32,361 total
How the price is built
Five components. Nothing hidden, and nothing that appears for the first time on the invoice.
1. The writing
A base rate of $1.24 per piece, plus a per-word charge. The per-word rate tapers on longer pieces: $0.010 a word up to 100, $0.0098 to 250, and $0.0094 beyond that. A 130-word message therefore carries $1.29 of word cost.
2. Volume
The writing cost is multiplied by a volume factor that steps down as the run grows — from full rate under 150 pieces to 20% off at 25,000. The breaks are published below rather than negotiated case by case.
3. Setup
$165.00 once per campaign, covering handwriting setup, data preparation, layout and a written proof. Waived from 5,000 pieces. It is shown as its own line in the calculator and also amortised into the per-piece figure, because that is the number you actually want to compare.
4. Envelope
$0.92 per piece to address the envelope by hand. Optional, and the single highest-leverage line on this page.
5. Postage
Zero if we deliver the finished campaign to you. $3.25 per piece indicative if we lodge it, covering Australia Post postage at the prevailing rate plus lodgement handling. The Basic Postage Rate is currently $1.70 and rises to $1.85 on 1 September 2026 (Australia Post), and bulk lodgement options can bring it well below the indicative figure.
Volume breaks
| From | Writing cost |
|---|---|
| 100 pieces | Full rate |
| 150 pieces | −1% |
| 250 pieces | −3% |
| 400 pieces | −5% |
| 500 pieces | −6% |
| 750 pieces | −7% |
| 1,000 pieces | −8% |
| 1,500 pieces | −10% |
| 2,500 pieces | −12% |
| 5,000 pieces | −15% |
| 10,000 pieces | −17% |
| 25,000 pieces | −20% |
Options
| Option | Per piece |
|---|---|
| Handwritten envelope | $0.92 |
| Handwritten signature block | $0.18 |
| Personalised variable fields | $0.12 |
| Campaign setup (one-off) | $165.00 |
Printed stationery, premium stock, custom handwriting styles, inserts and priority turnaround can all be quoted. They are not in the calculator because we will not publish a price for something we have not confirmed we can deliver to a standard we are happy with.
Why we publish this at all. Most suppliers in this category make you ask. That is usually because the price changes depending on who is asking. Ours does not: the rate card above is the rate card, the volume breaks are automatic, and the only reason your quote would differ is that your job differs.
Pricing questions
Is the calculator price the price I will pay?
It is an indicative estimate, not an offer. It will be close for a standard job, and the quote we send back will be exact. The things most likely to move it are stationery choices, unusual formats and postage.
Why is postage only an estimate?
Because it genuinely depends on the finished piece. Weight and dimensions decide whether Australia Post treats it as a small or large letter, and your volume and barcoding decide which bulk lodgement rates you qualify for. Anyone quoting you an exact postage figure before seeing the piece is guessing.
What is the setup fee for?
Handwriting style setup, preparing and validating your data file, laying out the piece, and producing a written proof before production starts. It is $165.00, charged once per campaign, and waived entirely from 5,000 pieces.
Do prices include GST?
Everything on this page is shown excluding GST until the total line, which includes it. The calculator shows both.
Do you offer volume pricing beyond the published tiers?
The published tiers run to 25,000 pieces and the calculator covers up to 50,000. Above that, or for ongoing programmes with a committed annual volume, talk to us — the pricing conversation is different.
Is there a minimum order?
100 pieces. Below that the setup cost dominates and the per-piece figure stops being sensible.
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