What we write
Seven things, and most campaigns use two or three of them together. Every one is written with a pen - none of it is a handwriting font printed onto paper. If you want help with the words as well, we can draft the letter.
Handwritten letters
A full letter, written with a real ballpoint on real paper, personalised from your data. The workhorse format: enough room to make an argument, and the format most likely to be read all the way through.
Used for: Acquisition, reactivation, prospecting, apologies, anything that needs more than a sentence.
Read more →Handwritten envelopes
The address written by hand on the outside. It is the cheapest change you can make to a mail campaign and the one that decides whether anything inside ever gets read.
Used for: Any campaign at all - including ones where the contents are printed.
Read more →Handwritten cards
A folded card or flat A6 with a short written message. Smaller, warmer and more likely to be kept and propped up on a desk than a letter is.
Used for: Thank-yous, welcomes, milestones, referrals, invitations.
Read more →Handwritten direct mail
The whole campaign assembled: letter, handwritten envelope, personalisation, quality checking and lodgement. One brief in, a posted campaign out.
Used for: Marketing teams who want the channel run rather than the components supplied.
Read more →Personalised direct mail
Variable fields written into the body of the message in the same hand as everything around them - not printed in a matching font and not left in a gap.
Used for: Campaigns where the specific detail is the reason the letter works.
Read more →Bulk handwritten letters
What changes above a couple of thousand pieces: data hygiene, batching, consistency across the run, lodgement options and a materially lower cost per piece.
Used for: Campaigns from 2,000 to 50,000 pieces.
Read more →Handwritten signatures
A signature written in a second hand and a second ink at the foot of the page, so the letter finishes the way a real letter finishes.
Used for: Partner-level correspondence, donor thank-yous, executive letters.
Read more →Automated mail
Used for:
Read more →Need help with the words?
We can draft your campaign letter based on your audience, your objective and your offer, ready for your approval before anything is produced. $200 ex GST - a flat fee for the campaign, not a charge per piece.
It is for letters we are writing for you, not a standalone copywriting service. If you already have the words, skip it; most people do.
What the fee covers
- A short brief - who it goes to, what you want them to do, what is on offer.
- One drafted letter, written for that audience and that objective.
- One reasonable round of revisions.
- Final copy sent to you for approval before the campaign is written.
A substantially changed brief, or extra versions to test against each other, is quoted separately rather than absorbed - so the fee stays predictable.
Approval, and who is responsible for what
Nothing is produced until you have approved the copy. Checking that it is factually accurate, that any claims can be substantiated, and that it meets the legal and industry requirements that apply to you remains yours - we do not give legal or regulatory advice. Worth saying plainly if you are in financial services, healthcare or anything else where the wording is regulated: we will write it, you sign it off.
What we will not tell you
Most suppliers in this category open with a response-rate multiple. We are not going to, because the honest answer is that it depends almost entirely on your list, your offer and what you are asking the reader to do - and a number borrowed from someone else’s campaign tells you nothing about yours.
What handwriting reliably changes is the first two seconds: whether the piece is picked up rather than binned, and whether it is opened rather than sorted. Every claim after that belongs to your offer, not to us.
If you want a number that is actually yours, split the list and send half printed and half handwritten. Here is how to structure that test so the result means something.
Keep reading
Handwritten letters
A handwritten letter service for Australian businesses. Real ballpoint on real paper, from 10…
Handwritten envelopes
Addressed envelopes written by hand with a real pen, with or without the letter inside. The c…
Handwritten cards
Thank-you cards, welcome cards, milestone cards and invitations, written with a real pen in t…
Pricing
Work out an indicative per-piece and total cost for a handwritten campaign. Change quantity, …
Use cases
Winning back lapsed customers, prospecting, thanking people properly and keeping the ones you…
Automated mail
Handwritten letters and cards as a recurring monthly batch rather than a campaign. How trigge…
Handwriting technology
A real pen writes every piece, the letterforms vary rather than repeat, and controlled variat…
Tell us about your campaign
Send us the shape of it - how many, how long, envelopes or not, when you need it - and we will come back with an exact quote.