Examples
Real estate letter examples
Letters an Australian agent actually sends, with wording for each and a note on what owners in a farmed street have learnt to ignore.
Winning the listing
The four letters that go out before anyone has signed anything.
Real estate prospecting letter examples
Five prospecting letters an Australian agent can adapt, what to leave out, how long each should be and how to personalise a street at volume.
Appraisal invitation letter examples
Appraisal letters that sound like information rather than a listing presentation, including the version for an appraisal that went quiet.
Expired listing letter examples
Writing to an owner whose campaign did not sell, without criticising the previous agent or arriving in the first awkward week.
Property management prospecting letters
Letters to landlords about vacancies, lease renewals and self-management, written to an investor rather than to a vendor.
During and after a campaign
The letters a live listing and a completed settlement give you a reason to send.
Just listed letter examples
Just listed letters that ask neighbours for the two things they can actually give: a buyer, or an open home visit. Wording and timing.
Just sold letter examples
Just sold letters that give neighbours a reason to read them, with versions for a published price, an unsettled sale and underbidders still looking.
Letters after settlement
Notes to the vendor and the buyer after settlement, why neither should ask for anything, and when to ask for the referral instead.
These pages are about what to write. Handwritten mail for real estate agencies is the other half: how a run is produced, what it costs per piece at agency volumes, and whether the arithmetic works on a farm area.
Keep reading
Prospecting letters
Five prospecting letters an Australian agent can adapt, what to leave out, how long each shou…
Just sold
Just sold letters that give neighbours a reason to read them, with versions for a published p…
Just listed
Just listed letters that ask neighbours for the two things they can actually give: a buyer, o…
Appraisal letters
Appraisal letters that sound like information rather than a listing presentation, including t…
Wording examples
Wording and examples for the letters and cards Australian businesses and families actually ne…
Real estate
Handwritten mail for Australian agencies: farming a suburb, appraisal follow-ups and post-set…
Sending more of these than you can write
Tell us roughly how many, and what they need to say. We will come back with an exact price and a production window.