Examples
Seasonal letters
The two letters with a date attached. One everybody sends badly, and one almost nobody sends at all.
December
Cards to clients and to donors, which are different letters and should not be the same card.
Christmas card wording for clients
Christmas card wording that is not seasons greetings from all the team, including closure dates and the card for a client who had a hard year.
Christmas messages for donors
A December card that asks for nothing, why that outperforms a Christmas appeal, and what to write when the year was difficult.
June
The end of the Australian financial year, and why it outperforms December for B2B.
Both have immovable deadlines and both are usually started too late. Australia Post publishes its Christmas cut-offs each year and a run has to be written, addressed and lodged before them, so the useful date to work back from is the lodgement one rather than the delivery one.
Keep reading
Christmas for clients
Christmas card wording that is not seasons greetings from all the team, including closure dat…
EOFY letters
Why a June letter outperforms a December card for Australian B2B, with wording for thanks, a …
Christmas for donors
A December card that asks for nothing, why that outperforms a Christmas appeal, and what to w…
Wording examples
Wording and examples for the letters and cards Australian businesses and families actually ne…
Handwritten cards
Thank-you cards, welcome cards, milestone cards and invitations, written with a real pen in t…
Sending more of these than you can write
Tell us roughly how many, and what they need to say. We will come back with an exact price and a production window.