Examples
Client and business letters
The letters that run a client relationship from the first cold approach to the one that brings somebody back years later.
Before they are a client
Prospecting and the follow-up, written so neither reads as a printed email.
B2B prospecting letter examples
Prospecting letters that do not read as a printed email, with versions for a genuine trigger, an industry-only list and a referred introduction.
Proposal follow-up letter examples
Following up a proposal on paper, including the budget version and the letter that closes it off without burning the relationship.
Once they are
Welcoming, thanking, and acknowledging a referral properly.
New client welcome letter examples
Welcome letters that tell a new client what happens next, including the version for somebody switching from a competitor.
Client thank-you note examples
What to write in a client thank-you note, with examples by occasion and tone, how long it should be and when a card is the wrong move.
Referral thank-you note examples
Short notes that acknowledge somebody spending their own credibility on you, and why asking for more in the same note stops them coming.
When they go quiet
Naming the gap without apologising for it.
For the campaign side rather than the wording, B2B prospecting by post and reactivation campaigns cover how a run is built and what it costs.
Keep reading
Client thank-yous
What to write in a client thank-you note, with examples by occasion and tone, how long it sho…
B2B prospecting
Prospecting letters that do not read as a printed email, with versions for a genuine trigger,…
Reactivation letters
How to name the gap without apologising for it, with letters for a client who left, one who d…
Proposal follow-ups
Following up a proposal on paper, including the budget version and the letter that closes it …
Wording examples
Wording and examples for the letters and cards Australian businesses and families actually ne…
Prospecting
Prospecting letters and B2B outreach written with a real pen. Why cold mail lives or dies on …
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